Why Top Landscaping Businesses Use Facebook Remarketing In 2025 (Most Still Don't...)
If you're running Facebook Ads—or even if you've never touched them in your life—but you're not using Facebook remarketing, you're missing a massive opportunity.
Let me break it down.
Some of the most successful landscaping companies in North America have one thing in common: they follow up like clockwork.
Sure, they spend a lot of money on the front end to get found online, but they spend equally much time investing into the backend. And one of the most powerful tools in their toolkit?
Facebook remarketing ads.
Let’s get into exactly what remarketing is, why it’s so effective, the hidden costs of not using it, and how to start using it in your landscaping business—even if you're just getting started.
What Is Facebook Ad Remarketing?
In simple terms, remarketing means showing follow-up ads to people who have already interacted with your business in some way—whether that’s visiting your website, engaging with a Facebook post, or watching one of your video ads.
Think of it like this: someone sees your ad or hears about you from a friend. Maybe they visit your website but get distracted.
Most landscapers would just hope they come back.
But with remarketing, you can actively follow up with them by serving them ads for pennies on the dollar that are designed to bring them back into your marketing funnel.
You put your brand back in front of them—at the right time—with the right message.
Which in this case is usually, “Hey, did you still want a quote?”
The Real Cost of Not Remarketing
So, you might be asking yourself, “So if remarketing is so effective, and affordable, why aren’t more landscapers taking advantage of it?”
Most landscapers are already investing in marketing: Google Ads, Facebook Ads, yard signs, even SEO. But they’re not taking the time to do remarketing. Why?
Most people want the instant gratification of getting leads NOW. Investing in remarketing systems and strategies isn’t exactly exciting.
But here’s the kicker—if you’re not remarketing, you’re spending money to drive people to your site or social channels—and then just hoping they remember to check back in with you.
Tell us, when was the last time when I prospect said, “I’ll think about it and get back to you” did they actually call you back and get back to you? Yeah, never.
Hoping people get back to you is like building a beautiful display at a trade show, having 100 people walk by interested, and not collecting a single name or number.
Remarketing closes that loop in the buying cycle. And the best part? It’s affordable, like I said—pennies on the dollar compared to cold ads because we’ve already created the audience of who we’re serving these ads to.
A Quick Story About The Power of Remarketing
To demonstrate the power of remarketing, here’s a story we want to share: One of our clients recently had a prospect say, “It’s so weird—I was just talking to my friend about finding a good landscaper, and then I started seeing your ads everywhere on Facebook. What a coincidence!”
But it wasn’t a coincidence. We could see the customer journey of that customer using our tracking tools.
Here’s what happened: That prospect had Googled “landscaper near me” and visited their website.
Then, because we had remarketing set up, Facebook started showing ads to them right after. Everyone Google’s things impulsively and forgets about it. Which is what happened with this prospect.
However, by visiting our client’s website, their IP address was tagged, which triggered our remarketing ads, and voilà—they started seeing our ads everywhere.
To them, it felt like magic or coincidence.
But to us—it was pure strategy.
And this is what we call, “engineered coincidence.” And when done right, it makes your company feel everywhere.
The 4 Best Remarketing Audiences To Use
We recommend to focus on these 4 remarketing audiences:
1. Website Visitors: Anyone who visits your website can be shown ads afterward. You’ll need to install a Facebook pixel—a small snippet of code that tracks visits and allows you to target those people later. Even if you’re not ready to run ads right now, you should still install the pixel. It’ll start tracking visitors so you can build that audience and tap into it later.
2. Lead Form Abandons: If you’re running lead form ads on Facebook and someone opens the form but doesn’t complete it, Facebook lets you build a custom audience of those people. These are warm prospects who showed interest but bailed—remarketing brings them back.
3. Page and Post Engagers: Anyone who liked, commented on, or even clicked on your Facebook or Instagram page or content is fair game for remarketing. These folks already know who you are. Now it’s time to get them to act.
4. Video Viewers: If someone watched at least 25% of your video ad, they’re clearly interested. You can build an audience of these people and serve them a follow-up message.
What Makes Remarketing Ads Work (And What Doesn’t)
Once you’ve built your remarketing audience, don’t just show them the same ad as before. That’s where most contractors mess up. Instead, speak to where they’re at in the journey, and create context through your ad messaging.
Here’s an example of how you can add context in your ads which will build relevance for your audience:
“Maybe you’ve seen our ads around, and for whatever reason, you haven’t reached out yet. That’s totally fine. But if you’ve been thinking about getting some landscaping done this summer, here’s a little something for you…”
That kind of messaging acknowledges their hesitations and creates relevance. It makes people feel seen and addresses head on where they’re currently at in the customer journey.
Doing this makes your marketing a lot more effective, and almost like you’re reading people’s minds. But it’s not that at all.
You’re just working smarter, not harder—the Savant way. 😊
A Simple but Killer Offer for Remarketing Ads
Something you can add to the context of your remarketing message is a remarketing offer as well (that’s exclusive to only your remarketing audience.)
This means you can offer a special code word for your remarketing audience to be able to claim a limited time offer.
Example: “As a thank-you for following us and checking out our work, mention the code word SUMMER when requesting your estimate and get 5% off or a free upgrade to premium pavers.”
It doesn’t even have to be a discount. It could be free lighting, better stones, or faster turnaround. Or whatever. Choose whatever offer you think would push people over the edge, but make it an enticing offer for people who already know who you are, and what you do—but for whatever reason haven’t taken action yet.
The reason this remarketing offer works so well though is because it makes the prospect feel like an insider and part of an exclusive club—by offering a special code word, they feel like they’re actually getting in on something special that others don’t have access to—because they are.
Micro Budgets
Want to try remarketing in your business, but you don’t have a huge ad budget? No problem. You can start remarketing for just $5 a day.
Yes, you heard me right. This means even if you can’t afford to run ads to a cold audience on Facebook or Google, you can spend very little to be able to remarket to your existing traffic from all lead sources.
Even if your audience is small—which it will be when you're only targeting people who’ve engaged with you—that money spent goes far. It’ll feel like you’re everywhere to these people. They’ll start saying things like, “Man, I keep seeing your stuff all over Facebook. You’re crushing it!”
And that’s the goal.
This will boost referrals, and it’ll basically act like an inbound salesperson for you. Because all your inbound leads are going to be constantly seeing your ads in their face 24/7.
Final Thoughts
Whether you’re a seasoned landscaping company already spending $10K/month on ads, or you’re just getting started, Facebook remarketing should be part of your strategy.
It’s low-cost, high-impact, and frankly—it just works.
Take the time to install a Facebook pixel on your website and start building up an audience. Set up a few simple ads and target the audiences I mentioned above. You’ll start showing up again and again in front of people who’ve already shown interest in your business.
This doesn’t require much capital at all to implement. And every business can benefit from it. So, there’s really no excuse to not be doing remarketing in 2025.
Hope this helps. And remember: the money is always in the follow-up.
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