Facebook Ads for Hardscaping and Outdoor Living Contractors
For patios, stamped concrete, pools and walkways. At Savant Marketing, we specialize in helping contractors fill their pipeline with high-quality outdoor living projects through strategic Facebook campaigns.
Why Facebook Ads Work for Hardscaping and Outdoor Living
Unlike smaller landscaping services, hardscaping and outdoor living projects are emotional and aspirational purchases.
People don’t just want a new patio — they want a better life experience outdoors.
Facebook Ads allow you to connect emotionally before they even start getting competitive quotes.
Key advantages of Facebook Ads for this market:ok Ads for this market:
- Visual platform:
Showcasing finished patios, outdoor kitchens, firepits, and pools builds instant inspiration.
- Affluent audience targeting:
Reach homeowners in higher-income brackets who are more likely to invest heavily.
- Longer ad nurturing:
Facebook allows multiple touchpoints — critical for projects with long buying cycles.
- Brand positioning:
Position yourself as a premium, turnkey provider — not a “cheapest quote” option.
Unique Challenges for Hardscaping and Outdoor Living Contractors
Hardscaping projects are lucrative — but marketing them requires overcoming specific hurdles:
- High sticker shock:
$20K–$100K projects often require multiple conversations and time to close.
- Selective buyers:
Homeowners often do heavy research and request multiple quotes.
- Weather seasonality:
In many markets, outdoor construction slows significantly in winter months.
- Complex project scopes: Selling full backyard transformations requires education, trust, and visual proof.
A casual, generic ad won’t cut it in this space — your Facebook marketing needs to reflect the value of what you offer.
Our Recommended Facebook Ads Strategy for Hardscaping and Outdoor Living
To generate qualified, high-ticket leads, here’s what works best:
- Showcase Finished Projects: Use professional-grade photos and videos of patios, decks, pergolas, kitchens, and pools.
- Offer Limited Consultations:
Frame your consultation offer as exclusive, emphasizing limited project slots for the season.
- Target by Home Value and Income:
Prioritize affluent zip codes and higher-income homeowners.
- Use Testimonial and Case Study Ads:
Showcase real client stories with before/after shots and video testimonials.
- Implement Longer Retargeting Windows:
Run retargeting ads for 60–90 days to nurture high-ticket prospects over time.
Real Results We’ve Delivered
Check out the results we've delivered our clients below for specific campaigns based around hardscaping, and outdoor-living projects.
Ready to Scale Your Outdoor-Living Business?
If you’re struggling to DIY your marketing, or you're tired of working with agencies that don’t really understand your business—or worse, don’t seem to care—then maybe it’s time for something different.
Book a quick call with our team. We’ll take the time to understand your unique goals, challenges, and market… and give you a clear, customized strategy to help you grow faster and more efficiently.
No pressure. No sales pitch. Just real insights you can use—whether we work together or not.
Book your free strategy call now.
Download Our Free Case Study
Discover the exact Facebook Ad copy, offer, and creative we used to help our client generate $370,000 in only 4 months.