Facebook Ads for Permanent LED Lighting Installers
For permanent outdoor lighting contractors looking for more residential and commercial installations all-year round. At Savant Marketing, we help permanent lighting companies build awareness, generate qualified leads, and book installations through smart, proven Facebook ad strategies.
Why Facebook Ads Work for Permanent Lighting
Permanent LED lighting isn’t something most people actively search for every day. This is why search campaigns on Google might not always be the best option.
Instead, you need to create demand — showing them how outdoor lighting can beautify their home, increase security, and add long-term value.
Facebook Ads are ideal for this because:
- Visual education:
You can show dramatic nighttime transformations through photos and videos.
- Demand creation:
Instead of waiting for people to Google “permanent lighting,” you put the idea in their head first and show them why it’s a better option.
- Targeted reach:
Using custom audiences and interest targeting, we can focus on homeowners likely to invest in home upgrades and outdoor curb appeal.
- Easy lead capture:
Simple offers like “Get a Free Design Consultation” work great to collect leads.
Unique Challenges for Permanent Lighting Contractors
Selling permanent lighting requires a different marketing approach than more familiar services like landscaping:
- Low market awareness:
Many homeowners simply don’t know permanent lighting is an option yet.
- Higher ticket investment:
Even basic systems can run $3K–$10K, requiring education on long-term value. This might come with some sticker shock.
- Visual dependency:
Buyers need to see a demonstration of the product to truly appreciate the benefits and justify the investment.
- Seasonal urgency:
Many buyers rush for installs before major holidays (Christmas, Halloween, summer parties).
To succeed, your ads must educate and inspire — not just “sell.”
Our Recommended Facebook Ads Strategy for Permanent Lighting
Here’s what we recommend for lighting contractors to maximize results with Facebook Ads:
- Use Nighttime Videos and Photos:
Always show the dramatic difference between “before” and “after” in the dark.
- Create Visual Storylines:
Show how lighting transforms homes during holidays, parties, and everyday curb appeal.
- Free Design Consultation: Offer a free design consultation where you provide a mockup of what the lights will look like on their home (we put a $297 value on the consultation as well.)
- Seasonal Campaigns:
Run heavier promotions leading into major holidays like Christmas, Halloween, and July 4th.
- Target High-Value Homeowners:
Focus on affluent areas where homeowners are more likely to invest in permanent upgrades.
Real Results We’ve Delivered
Check out some of the results we've delivered for permanent lighting contractors during the holiday season, and even in the spring/summer months.
Ready to Grow Your Permanent Lighting Business?
If you’re struggling to DIY your marketing, or you're tired of working with agencies that don’t really understand your business—or worse, don’t seem to care—then maybe it’s time for something different.
Book a quick call with our team. We’ll take the time to understand your unique goals, challenges, and market… and give you a clear, customized strategy to help you grow faster and more efficiently.
No pressure. No sales pitch. Just real insights you can use—whether we work together or not.
Book your free strategy call now.
Download Our Free Case Study
Discover the exact Facebook Ad copy, offer, and creative we used to help our client generate $370,000 in only 4 months.