Facebook Ads for Lawn Care Companies
For Lawn Care businesses looking to add more lawn treatment and fertilizer subscriptions. At Savant Marketing, we specialize in helping lawn care businesses grow by turning Facebook Ads into a steady stream of qualified leads.
Why Facebook Ads Work for Lawn Care
Lawn care is a highly seasonal and highly local business. People don’t usually plan months ahead — they act when they need service.
That’s why Facebook Ads are the perfect tool: you can instantly get in front of homeowners when they’re actively thinking about fixing up their lawn.
A few reasons Facebook Ads are powerful for lawn care:
- Hyper-targeting:
Reach homeowners within specific zip codes, neighborhoods, or income brackets.
- Fast response times: Lawn care decisions are made fast — Facebook lets you generate leads the same day.
- Visual impact:
Showcase beautiful lawns and transformations with high-impact photos and videos.
- Impulsive decision:
Investing in lawn care services can be an impulsive decision - meaning clients are willing to buy quickly based off seeing an ad online.
Unique Challenges for Lawn Care Contractors
Running Facebook Ads for lawn care companies comes with a few unique challenges you need to be ready for:
- Seasonality:
Subscriptions spike in spring and early summer, but drops off sharply afterwards.
- High competition: Many lawn care businesses are fighting for the same customers in peak seasons.
- Lower-ticket services:
Unlike a big landscaping project, lawn care has smaller margins and is subscription based— meaning you need a high volume of leads at a low cost to stay profitable.
- Lifetime value:
Since the business model is reliant on subscriptions, maximizing customer lifetime value is critical for the long-term success and profitability of marketing efforts.
- Price-shoppers:
Customers often compare 3-5 companies quickly. Fast follow-up and strong branding are critical.
If your Facebook Ads don’t account for these challenges, it’s easy to waste money and time on leads that don’t convert.
Our Recommended Facebook Ads Strategy for Lawn Care
Based on years of running campaigns for lawn care businesses, here’s what we recommend:
- Seasonal Campaign Bursts:
Launch campaigns heavily in early spring (February–May) and maintain them through until late fall (October), pausing in off-season months or shifting focus to aeration and winter prep services.
- Simple, Eye-Catching Ads:
Highlight the before-and-after results of lawns you’ve serviced. Photos and videos with vibrant green grass outperform text-only ads by a huge margin.
- Prioritize Lead Volume: Focusing on driving volume instead of over-qualifying prospects heavily up front.
- Speed to Lead: Follow up within minutes. A delay of even 30 minutes can kill your chances with a lawn care lead.
- Neighborhood Targeting:
Focus on clusters of homes where your crews can work efficiently to maximize profit per route.
Real Results We’ve Delivered
Check out the results we've delivered for lawn care companies looking for more weed control, fertilization and pest control subscriptions.
Ready to Scale Your Lawn Care Business?
If you’re struggling to DIY your marketing, or you're tired of working with agencies that don’t really understand your business—or worse, don’t seem to care—then maybe it’s time for something different.
Book a quick call with our team. We’ll take the time to understand your unique goals, challenges, and market… and give you a clear, customized strategy to help you grow faster and more efficiently.
No pressure. No sales pitch. Just real insights you can use—whether we work together or not.
Book your free strategy call now.
Download Our Free Case Study
Discover the exact Facebook Ad copy, offer, and creative we used to help our client generate $370,000 in only 4 months.