Facebook Ads for Custom Landscape Design Contractors
For companies offering backyard oasis, pool and spas, and more! At Savant Marketing, we specialize in building campaigns that consistently generate high-quality leads for custom landscape design contractors.
Why Facebook Ads Work for Custom Landscape Design
Facebook Ads allow you to connect emotionally with homeowners before they even start searching on Google.
When done right, your ads create inspiration — and urgency — for a full-scale redesign.
Why Facebook Ads are a powerhouse for custom landscape designers:
- Visual storytelling:
Custom landscape design sells best when people see what’s possible. Facebook’s visual format is ideal.
- High-ticket targeting:
You can target by income, homeownership status, zip code, and even life events (like buying a new home).
- Education-based selling:
Through carousel ads, videos, and testimonials, you can nurture prospects even before they inquire.
- Exclusive positioning:
Promote the custom aspect of your services, standing apart from basic mow-and-blow landscaping companies.
Unique Challenges for Custom Landscape Design Contractors
Running ads for custom design work isn’t the same as promoting basic landscaping.
Here’s what makes it unique — and why your Facebook strategy must adapt:
- Longer sales cycles:
Full redesigns can take 1–3 months of planning before breaking ground.
- Higher buyer expectations:
Homeowners investing $25K–$100K+ expect an ultra-professional experience — starting with your ads.
- Selective audience:
You’re not looking for everyone — just a small slice of homeowners with the right taste and budget.
- Complex offers:
Unlike basic services, custom work often requires an initial consultation, design plan, and project proposal before closing.
To win in this space, your Facebook strategy must be elevated.
Our Recommended Facebook Ads Strategy for Custom Landscape Design
Here’s the framework we recommend for contractors offering custom design services:
- Premium Brand Positioning:
Your ads should look as polished and curated as the designs you deliver — think luxury magazine quality.
- Lead with Visual Impact:
Use professional project photography, drone videos, and even client testimonials to showcase your craftsmanship.
- Offer “Free Design Consultations” (By Application):
Position the consult as exclusive and limited, to qualify serious prospects only.
- Target New Homeowners:
People who just bought homes in affluent zip codes are prime candidates for full backyard makeovers.
- Multi-Touch Remarketing:
Remarket to people who clicked or watched but didn’t book, reinforcing credibility over time.
Real Results We’ve Delivered
Below are some screenshots from some of our campaigns, outlining the key performance metrics we've delivered for our clients.
Ready To Take Your Business To The Next Level?
If you're struggling to DIY your marketing, or you're tired of working with agencies that don't really understand your business-or worse, don't seem to care then maybe it's time for something different.
Book a quick call with our team. We'll take the time to understand your unique goals, challenges, and market... and give you a clear, customized strategy to help you grow faster and more efficiently.
No pressure. No sales pitch. Just real insights you can use-whether we work together or not.
Download Our Free Case Study
Discover the exact Facebook Ad copy, offer, and creative we used to help our client generate $370,000 in only 4 months.