How This Permanent Lighting Contractor Added $101K in 110 Days Using FB Ads (Strategy Breakdown)

MATTHEW THIBEAU • October 31, 2025

Adding over $100,000 in new sales in just over three months doesn’t happen by luck. It happens when you combine a focused offer, strong ad creative, and the right follow-up systems.

That’s exactly what happened when a permanent lighting contractor partnered with Savant Marketing. In 110 days, his business went from relying only on back-breaking D2D sales strategies to generating consistent, qualified leads online—closing high-value jobs worth an average of $4,400 each.

Here’s the full breakdown of how we did it, step by step.

The Starting Point

When this client first came to us, he was only a few months into business. He offered both Christmas and permanent lighting installations and was mainly relying on door knocking to book new jobs. He had solid sales skills and was comfortable closing in person, but the constant hustle wasn’t sustainable for him.

He tried hiring someone for SEO, but the results were disappointing. The company even misspelled his business name and didn’t generate real inquiries. After that experience, he wanted a marketing partner who could not only deliver leads quickly, but had a genuine interest in his business and helping him succeed.

His main goal was clear: start running the business like a real company. That meant getting off the tools, building a team, and using predictable systems to bring in consistent work.

That’s when he reached out to Savant Marketing…

Crafting an Offer That Attracts High-Value Clients

The first step was refining his offer. He had been selling both Christmas lighting and permanent lighting, but we saw a clear opportunity: permanent lighting brings higher ticket sales, longer-term value, and more qualified customers.

We recommended positioning his business around permanent lighting as the primary service. Once we agreed on that focus, we built two core offers designed to stand out from competitors and attract homeowners who value quality over discounts:

1. Free 10-Year Warranty. This offer creates instant trust. It reassures homeowners that the installation is done right and that if anything goes wrong, they’re covered. It appeals to clients who want a job done once and done well.

2. Free Design Consultation. This offer makes the buying process personal and visual. The client sits down with homeowners to show them exactly how the lights will look on their home before installation. It creates excitement and helps close deals faster.

To make this work, we suggested using simple tools like the Jolly Lights app, or even ChatGPT image prompts to mock up lighting designs on photos of a customer’s house. That visual preview turned a basic sales conversation into an engaging design experience, often increasing the size of each sale.

These offers did more than attract leads. They positioned the business as professional, reliable, and high-end—the type of contractor clients feel confident hiring.

Creating Content That Converts

We launched the campaign using Facebook Ads as the primary lead source. Based on our experience with lighting and landscaping companies, Facebook consistently delivers the best balance of lead cost, volume, and speed—especially for visual services like lighting.

He started with a modest ad spend of $1,500 per month, which is the minimum we recommend for this type of campaign. After seeing strong results in the first month, he quickly increased the budget to $2,000 per month to scale up the lead flow.

The ad structure included:

• Local targeting in his service area to reach homeowners most likely to buy.

• Simple copy highlighting the 10-year warranty and free design consultation.

• Visual content (videos and photos) showing real installations.

Facebook gave him two major benefits:

1.Cheaper leads than Google Ads or SEO.

2. Instant visibility among local homeowners, building brand awareness along the way.

Within weeks, he was generating steady leads through the campaign. Every new estimate request came directly through the ads and was automatically pushed into his CRM for tracking.

Setting Up the CRM and Tracking System

Before working with us, the client was using a basic CRM meant for door-to-door sales. It couldn’t track leads from ads or measure performance properly.

All our clients get access to GoHighLevel, a powerful system that manages leads, automations, and pipeline tracking all in one place.

At first, he found it a bit confusing. So, our team walked him through how to use it step by step—how to log leads, update their stage, and follow up efficiently.

Once he got comfortable with the system, the results improved fast. GoHighLevel allowed both him and our team to see exactly how many leads were converting to estimates and jobs. It also gave him reminders to follow up, which helped him close more deals.

Because he was a strong closer, this combination of automation and organization turned his ad leads into real profit.

Campaign Results & Findings

After 110 days, the numbers speak for themselves.

• Leads Generated: 180

• Estimates Booked: ~90

• Cost Per Lead: $30

• Jobs Closed: 23

• Average Job Value: $4,400

• Revenue Added: $101,406 and counting

That’s a healthy funnel for a small business running under $2,000 a month in ad spend.

We also tested new audiences midway through the campaign, which dropped the cost per lead by about $5. If that trend continues, it will allow him to scale even more efficiently heading into next season.

An interesting part of this campaign is how he managed his appointments. He started closing some deals over Zoom calls for out-of-area clients (something we don’t normally recommend) but because of his strong sales background, he was able to keep his close rate just as high as in-person meetings.

He’s now planning to expand into additional territories using this same model. By duplicating the system, offers, ads, and CRM workflow—he can keep scaling while maintaining predictable costs.

At the time of writing, the campaign still has two months left in the lighting season. Based on current performance, he’s projected to hit $200,000–$250,000 in total sales by year’s end.

When January hits, we’ll reactivate the unclosed leads with follow-up offers to fill the spring schedule. Nothing goes to waste when the systems are in place.

Adding $101K in 110 days proves that the right Facebook Ads strategy can transform a permanent lighting business. When you refine your offer, show real work in your content, run targeted ads, and track everything properly, results become predictable.

For this client, the shift from door knocking to digital marketing wasn’t just about getting leads and sales, it was about building a scalable business. And that’s what every serious permanent lighting contractor should aim for.

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