NEW Facebook Ads Rules for Landscapers in 2026 (Andromeda Update)
If you run Facebook ads for your landscaping business, you have likely noticed the shift. Your costs might be rising. Leads might feel inconsistent. And what was working in 2024 or early 2025 dropped off suddenly.
What changed is simple. Meta rebuilt its entire advertising system with a new update called “Andromeda”. This update changes how Facebook reads your content, how it targets homeowners, and how it decides what ads gets shown more than others.
In this guide, we break down what the Andromeda update is, why it matters to landscapers, and how to structure your campaigns in 2026 so you can keep your cost per lead low and your pipeline jam-packed. By the end of this blog, you’ll know everything you need to stay ahead of the curve going into the new year.
Why Facebook Ads Changed in 2026
Meta received a massive wave of AI generated content. Thousands of new ads enter the platform every minute. To handle this volume, Meta built a new machine learning system that ranks ads based on what the creative says, what the visuals communicate, and who the ad appears relevant to.
The old model relied more on targeting. You could get away with broad audiences, simple ads, and minor testing. The new model relies almost entirely on creative variety and message diversity. If you want strong results today, you need more angles, more formats, and constant iteration.
For landscapers, this means the days of running one or two ads per campaign are over. If you want to stay around a $20-$50 cost per lead (which is what we recommend as a healthy baseline), you need a planned system for testing, refining, and replacing creatives every month.
The New Rules for Facebook Ads In 2026
The new rules of Facebook ads for landscapers are as follows:
1. Creative matters more than targeting. Meta now reads your images and videos with AI. It pulls meaning and intent from what it sees. Your targeting becomes less about interests and demographics and more about whether your creative clearly communicates who you help and what problem you solve.
2. Volume and variety beat single ad attempts. You must run multiple ad angles at once. If your ads look the same, Meta considers them duplicates and your cost rises. Variety protects your cost and increases reach.
3. Refreshing ads is mandatory. Ads fatigue faster than before. If you leave the same ads running for months, costs rise. Landscape markets are aggressive. Your competitors will produce new content. You need to match that pace.
4. You need a structured test cycle. Random testing does not work anymore. You need a foundation, a refinement period, and a repeatable cycle every four weeks.
How To Structure Your Facebook Ads For 2026
Start with three campaigns… each with their own ad set... and within each ad set there should be nine different ads.
Campaign 1: Broad Lead Generation
Target your service area with age 30 plus. Keep the audience wide. Meta will handle the rest.
Campaign 2: Data Driven Audiences
Use lookalikes, website visitors, and interest groups. This campaign adds structure and pulls in higher intent users.
Campaign 3: Remarketing
Pull in website visitors, Facebook page viewers, and anyone who engaged with your ads. These users already know you. Give them a consistent message.
Inside these three campaigns, you run nine different ad angles. Each angle targets a different stage of the buying journey. This ensures you reach homeowners at the moment they enter the landscaping market all the way to the point they are ready to buy.
How To Test Your Facebook Ads In 2026
During the first two weeks of your campaign, your goal is to collect as much data as possible. This means allowing all ads and campaigns to spend money and "do their thing" without interruption.
You will notice that some ads will show clear signs of being successful, and others will not. The benchmark of success is simple... If an ad is consistently below $50 per lead, we consider that to be good performance.
After two weeks, you begin removing anything above $50 per lead or anything clearly weaker than the rest of your ads. This will leave you with only the winning ads.
Next, you want to make variations of the winning ads to replace the ads you turned off which were determined as the losers. Keep the same core idea, but consider playing with a different creative element, hook, or offer.
On top of replacing the losing ads with new variations of the winners, you also want to create a set of experimental ads. This is where you're putting out a brand-new angle with completely different ideas. Consider this your "testing lab" for staying ahead of the curve while your successful winning ads are pulling in new leads.
Now you can simply repeat this process every four weeks. The cycle looks something like this:
• Run nine angles.
• Track performance.
• Cut the losers.
• Create variations of the winners.
• Add new experiments.
• Repeat
This protects your cost per lead, keeps your ads fresh, and aligns with what Meta wants under Andromeda. This is also why many landscapers choose Savant to manage their campaigns. The system requires ongoing creative production, editing, ad setup, and tracking. It is effective, but it is also a lot more admin work than ever before.
Final Thoughts
Most landscapers will see rising costs, unstable results, and more competition than ever before if they don’t implement the strategies we talked about here. The landscapers who win will be the ones who test more, publish more, and refresh their creative faster than everyone else.
The Andromeda update rewards variety, clarity, and constant testing. Targeting matters less. Creative matters more. If you want your Facebook ads to work in 2026, you need a plan for testing and refreshing your ads in a predictable cycle.
This is your guide. Use it to plan your next season and stay ahead of the market
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