Landscapers: The Facebook Ads Strategy Dominating in 2025

MATTHEW THIBEAU • May 24, 2025

As a landscaper, you've built a solid foundation. You have a skilled crew, established clientele, and consistent business—but now you're ready to scale.

If you're already familiar with Facebook Ads but aren't achieving the results you want, you're not alone. While almost anyone can launch a basic Facebook Ads campaign, few know how to leverage the platform effectively to generate consistent, high-value leads.

Today, I'll share the precise, step-by-step Facebook Ads strategy we use at Savant Marketing to help landscaping businesses reliably generate an extra $30,000 to $100,000 per month in revenue.

Let's dive in.

Why Facebook Lead Forms Are a Must

Many businesses mistakenly send their Facebook traffic directly to their website or encourage users to make a phone call.

However, this approach often increases costs and reduces conversions because Facebook rewards keeping users on their platform.

The solution? Facebook Lead Forms.

Lead forms allow potential customers to provide their information directly within Facebook.

This reduces friction, keeps users on the platform, and significantly lowers your cost per lead. At Savant Marketing, we've exclusively transitioned to Lead Form campaigns because they consistently deliver higher-quality leads at better prices compared to other methods like messaging ads.

The Three Campaign Types to Master

Successful Facebook advertising relies on strategically targeting audiences at different stages of awareness.

Here's our three-tiered approach:

1. Broad Targeting

Start with broad targeting by selecting a specific geographic area and age group, aiming for a population size of approximately one million people.

Avoid populations under 200,000, as it restricts reach, and ensure your targeting aligns with your advertising budget. Broad campaigns cast a wide net, effectively identifying which general demographics respond best to your services.

2. Data-Based Targeting

Next, harness data to refine your reach... This approach includes:

• Lookalike Audiences: Upload your customer data (emails, phone numbers) to Facebook, allowing the platform to identify users similar to your ideal clients.

• Interest-Based Targeting: If your data list is limited, focus on interests closely related to landscaping services, such as home renovations or outdoor living.

Interest-based targeting fine-tunes your broad campaign, enhancing lead quality and ensuring your budget efficiently targets relevant prospects.

3. Remarketing

Remarketing campaigns target users who've previously interacted with your brand, significantly boosting conversions at lower costs.

Ensure you:

• Install a Facebook Pixel on your website to retarget to website visitors.

• Retarget users who engaged with your Facebook page

• Retarget individuals who began filling out lead forms but didn't complete them.

Remarketing increases your return on investment by following up with users who've shown interest, nudging them closer to conversion.

Testing Ads Effectively

The secret to optimizing your campaigns lies in rigorous ad testing. At Savant Marketing, each campaign starts with eight distinct ads—four images and four videos.

Testing multiple ad types initially allows you to quickly identify which formats resonate most.

Here's how we approach ad testing:

• Initial Test: Launch your eight ads across each campaign type (broad, data-based, and remarketing).

• Monitor Performance: Evaluate which ads perform best based on engagement, clicks, and lead quality.

• Refine and Optimize: Gradually phase out lower-performing ads, focusing your budget on top performers.

• Test Offers and Messaging: Once you establish winning creative formats, experiment with different offers, like free consultations, warranties, or maintenance packages, to determine what most effectively attracts high-quality leads.

Consistent testing ensures you're continuously improving your advertising ROI, keeping your campaigns efficient and effective.

Final Thoughts

Scaling your landscaping business with Facebook Ads doesn't require guesswork—it demands a clear, tested strategy.

By leveraging Facebook Lead Forms, strategically segmenting your campaigns, and systematically testing your ad creatives and offers, you'll unlock predictable, scalable growth.

With this approach, landscaping businesses we work with regularly add substantial monthly revenue, transforming their operations from stable to thriving. Embrace these strategies, and watch your business achieve new heights.

Ready to turn these insights into action? Start applying these steps today, and you'll see firsthand why structured, data-driven Facebook Ads campaigns are a game-changer for scaling your lawn, landscaping or outdoor-living business.

Ready To Take Your Business To The Next Level?

If you’re struggling to DIY your marketing, or you're tired of working with agencies that don’t really understand your business—or worse, don’t seem to care—then maybe it’s time for something different.

Book a quick call with our team. We’ll take the time to understand your unique goals, challenges, and market… and give you a clear, customized strategy to help you grow faster and more efficiently.

No pressure. No sales pitch. Just real insights you can use—whether we work together or not.

Book your free strategy call now.

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