How To Get More Landscaping Clients FAST With This Local Marketing Playbook

MATTHEW THIBEAU • October 3, 2025

Are you looking to get more landscaping clients fast? If so, you’re in the right place. Growing a landscaping business isn’t just about delivering great work—it’s about making sure the right people in your community see what you offer, recognize the value, and hire you over the competition.

That means visibility is your main constraint if you’re not expanding as fast as you’d like. In this article, we’re going to break down five powerful marketing strategies you can start using right away to accelerate growth in your lawn care, landscaping, or outdoor living business. These are practical approaches that will help you fill your pipeline with new, qualified opportunities and help you become the talk of the town.

Start With Focus

Before diving into tactics, there are two things that will amplify everything you do. First, narrow your service area. It’s easier to dominate one neighbourhood or side of town than it is to scatter your efforts across an entire city. Second, pick a service niche. If you try to be known for lawn care, tree removal, pools, outdoor-living, and patios all at once, you dilute your brand. When you focus on one service—whether that’s landscape design, lawn maintenance, or outdoor kitchens—you build reputation faster. Homeowners remember specialists, not generalists. With a focused area and service, every strategy you use will stack together, creating the kind of omnipresence where your business seems to be everywhere at once.

1. Print Marketing That Stands Out

Door hangers and yard signs are simple tools, but when used well, they create a lasting impression and are the first place we’d recommend starting. When designing your door hanger, add some before-and-after photos of your work on the backside. We would also recommend adding a strong offer on the hanger to help you stand out and get people to act faster. Discounts are easy, but they often cheapen your brand and attract the wrong type of clients. We recommend value-based offers. This could be an added service at no cost, or a free design consultation showing the homeowner what their yard could look like, and so on. For more ideas on creating offers that sell, check out the previous blog we did on offers.

Yard signs build visibility differently. When a satisfied client agrees to let you place your sign out front, every neighbour driving past sees evidence of your work. This can turn one job turns into dozens. Over time, the combination of door hangers and yard signs saturates your chosen neighbourhood and creates a consistent stream of visibility. Companies like Dope Marketing can handle printing and mailing for you, but if you’re just starting out, you can also walk the blocks yourself and distribute your door hangers that one. The key is consistency—your signs and hangers should be visible in the same areas you plan to advertise online later, so it all works together.

2. Optimize Your Google Business Profile

One of the most overlooked tools for landscapers is your Google Business Profile. This is a simple profile you can create for free on Google that displays information and reviews about your business. When someone searches “landscaper near me,” this listing can show up if it’s in their local area and properly optimized. If you haven’t set yours up already, go to business.google.com and create your account. Fill out your profile completely, add a clear description of your services, along with plenty of photos of your work. More importantly, set a goal for collecting reviews. Depending on how many jobs you do per year, we recommend collecting at least fifty to one hundred five-star reviews as a benchmark of success.

Reviews don’t just build trust with homeowners—they help you rank higher on Google. That means when people in your area search for lawn care or landscape design, your name is more likely to appear. It’s one of the simplest, most powerful ways to attract organic leads without paying for ads. For some specific strategies on collecting reviews, check out our previous blog.

3. Get Involved in the Community

Community involvement isn’t necessarily a fast lead generator, but over time, it creates a powerful snowball effect. Homeowners are far more likely to trust and hire companies they recognize from their own neighborhood. That recognition doesn’t happen overnight, but it starts with showing up.

Online, this could mean joining local Facebook groups and being part of the conversation. Start by sharing photos of your work, offering helpful advice, and answering questions that are related to your field. You could also do a series of posts that are positioned more as a public service announcement giving friendly advice to help out your neighbours. Example: “If you want a beautiful, lush green lawn this summer, now’s the time to start putting some seed down.” When people see you giving value without immediately pitching something, it builds credibility fast.

Offline, the same principle applies. Sponsoring a local sports team, putting up a banner at the community field, or supporting a neighborhood fundraiser all create visibility. The more often people see your name around town, especially connected to things they already care about, the more likely they are to trust you, refer you, and reach out when they need landscaping help.

4. Leverage Facebook Ads

Once you’ve established a presence with print, reviews, and community involvement, you can scale faster with Facebook ads. Landscapers often underestimate how visual this platform is. A simple video shot on your phone in vertical mode—where you introduce yourself, show recent projects, and explain how you help homeowners in the neighborhood can outperform typical polished photo ads. This is because of the authentic nature of this form of content.

If you’re starting out, run message campaigns that let prospects reach out directly to your page. This will increase the amount of conversations you’re having about your services. As you grow, switch to lead form ads that collect contact details and integrate with your CRM. This lets you respond quickly, book estimates, and close more jobs. To see real traction, plan on spending at least $1,500 per month in ad spend. Anything less, and you won’t gather enough data for Facebook’s algorithm to optimize.

When done correctly, Facebook ads put you in front of the exact homeowners you want, in the exact neighborhoods you’ve already been saturating with yard signs and door hangers. That overlap creates the feeling of omnipresence—homeowners can’t scroll, walk, or drive anywhere without seeing your brand.

5. Use Google Local Service Ads

After Facebook, the next logical step is Google Local Service Ads (LSAs). These appear at the very top of search results with a green checkmark that says “Google Guaranteed.” That badge builds instant credibility, and because you’re positioned where homeowners are already searching for your services, the lead quality will be slightly better than Facebook. The only downside is that the cost per lead is typically going to be higher on Google, and if less people are searching for your services, it can be difficult to ramp up lead flow when you need it.

The magic here is in combining LSAs with your Google Business Profile. All those five-star reviews you’ve been collecting make your profile stronger, which improves how your LSAs perform. When someone types “landscaper near me” and sees your name, your reviews, and the Google Guaranteed badge, you’ve already overcome half the trust barrier. Homeowners feel confident calling you first, and that can mean the difference between winning the job and being just another option.

Bringing It All Together

These five strategies aren’t just standalone ideas, they’re most effective when stacked and executed together. Think of them as building blocks. Start by locking in a clear niche and dialing in your service area. That focus alone will make every other marketing move you make more efficient and more profitable.

From there, get boots on the ground with door hangers and yard signs to establish visibility. At the same time, start building trust by collecting five-star reviews on your Google Business Profile. Get involved locally—whether that’s online in community Facebook groups or offline through sponsorships and events. This groundwork is what creates real familiarity and name recognition.

Once your presence is established, it’s time to turn up the volume. Facebook Ads let you zero in on specific neighborhoods and flood your pipeline with new opportunities. Google Local Service Ads push your business to the top of search results and give you the credibility of the “Google Guaranteed” badge.

When a homeowner sees your yard sign down the street, gets served your ad on Facebook the next day, and then finds you at the top of Google with dozens of glowing reviews—it creates a powerful impression. At that point, you're not just another landscaper they stumbled on.

You're the one they’ve seen everywhere.

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