How Smart Landscapers Do Marketing In Q4 (While Everyone Else Shuts Down)

MATTHEW THIBEAU • October 17, 2025

As the year winds down, most landscapers start to coast. It’s easy to take your foot off the gas, enjoy the holidays, and ride out the rest of the season. Phones ring less, the weather turns, and marketing starts to feel optional.

But that mindset is exactly why most companies hit the new year scrambling for leads. Q4 isn’t a throwaway quarter. It’s one of the most important times of the year to set your business up for success in Q1.

You don’t need to sacrifice your Christmas vacation or spend every weekend recording content or running estimates. You just need a smart plan.

When done right, a few focused marketing moves in Q4 can help you line up work, keep your pipeline warm, and start the new year with momentum while everyone else is still waking up from the holidays.

Here are five proven Q4 marketing strategies to help you do just that.

1. Create Seasonal Offers That Drive Action

If your ads and website are running the same messaging you used all summer, you’re losing opportunities. Homeowners aren’t thinking about installing patios or sod when the temperature drops as much. They’re thinking about holidays, budgets, and planning ahead for next year.

That’s why you need to create a strong seasonal offer.

There are two approaches that work best for landscapers:

Option 1: The “Book Now, Save for Spring” Offer

Encourage homeowners to lock in this year’s pricing before rates increase in the spring. For example:

“Lock in your 2026 landscaping project at 2025 prices when you book before December 31.”

This approach works because it creates urgency without discounting your value. You can also tell prospects that your company is already booking into the next season, which adds social proof and scarcity.

Option 2: Seasonal Service Offers

If you offer services that make sense in colder months—like holiday lighting, snow removal, or permanent lighting—build a seasonal campaign around them. These services keep your crew busy, stabilize cash flow, and maintain brand visibility through winter.

If you don’t offer a winter service, no problem. Focus your ads on early spring projects, and make it clear that now is the best time to schedule.

Either way, a great seasonal offer gives homeowners a reason to reach out now instead of waiting until next year.

2. Run Remarketing Ads to Reconnect With Past Visitors

Remarketing is one of the most effective tools in landscaper marketing—especially in Q4.

Throughout the year, hundreds or even thousands of homeowners have likely visited your website, clicked your Facebook ad, or watched one of your videos. Most didn’t convert right away. But that doesn’t mean they’re not interested.

Q4 is your chance to re-engage them.

Create a simple remarketing ad that says something like: “If you’ve been thinking about upgrading your backyard, now’s the perfect time. Book your 2025 project at this year’s pricing.”

Video remarketing ads perform especially well because they feel personal. Speak directly to the viewer: “If you’re seeing this ad, you’ve checked out our work before. We’re running an end-of-year promotion for homeowners looking to plan their next project.”

These campaigns are inexpensive because the audience is already warm. Platforms like Facebook and Google have the data—you just need to show up.

When everyone else stops advertising in Q4, your brand can stay top of mind at a fraction of the cost.

3. Reactivate Old Leads in Your CRM

Every landscaping company has a list of past leads who never moved forward. They requested a quote, got an estimate, maybe even had a consultation—but the project stalled.

Reactivation campaigns turn those cold leads into warm ones again.

Go into your CRM and pull every contact who’s received an estimate in the last 6–12 months. Send them a text or email like this: “Hey {{FirstName}}, this month only we’re offering 10% off any legitimate proposal you received from us this year. If you’d like to move forward before prices go up, just reply YES and we’ll schedule your spot.”

It’s direct, time-sensitive, and low effort.

You can automate this message inside your CRM to reach hundreds of people at once. Tools like GoHighLevel or Jobber make this easy, but any organized database works.

The key is to give them a simple reason to act now—a discount, a deadline, or even a bonus upgrade for booking early.

Reactivation campaigns often bring in quick cash and help close the gap between busy and slow seasons. Many landscapers recover tens of thousands in “lost” revenue using this exact approach.

4. Invest in Local SEO While It’s Quiet

Local SEO is one of the most underused marketing strategies in landscaping.

Ranking well on Google Maps doesn’t happen overnight—it takes about 90 days of consistent effort. That makes Q4 the perfect time to start optimizing your profile so it’s ready to perform when spring hits.

Here’s what strong local SEO looks like:

• Google Business Profile Optimization: Update your business name, address, and phone number across all listings. Add a keyword-rich description and list every service you offer.

• Photos and Videos: Upload project photos weekly with captions mentioning the service and location.

• Regular Posts: Publish updates or promotions directly on your Google Business Profile at least three times a week.

• Reviews: Ask satisfied clients from the year to leave reviews mentioning your services and city.

• Citations: Ensure your business information is consistent across directories like Yelp, Houzz, and HomeStars.

These steps signal to Google that your business is active and credible.

If you start in Q4, by early spring your profile will be better ranked, leading to more calls and free leads—without spending on ads.

Landscapers who ignore SEO until March usually spend more on ads trying to catch up. The smart ones start early and reap the rewards when the phones start ringing.

5. Collect Content for Next Year’s Marketing

Every landscaper says they want better photos and videos for their marketing, but few actually make time for it.

Q4 is the ideal time to fix that.

You’ve completed a full season of work. Your best projects are finished, clients are happy, and the weather may still allow for some great photo and video days.

Use this time to document your projects before winter sets in.

Hire a local photographer or videographer for a half-day shoot. Capture wide shots, close-ups, and short clips of your crew in action. Even better—ask a few past clients if you can film quick testimonial videos on-site.

That content will fuel your Facebook ads, website galleries, and social media for months.

If you want to stay consistent with your marketing next year, build a content library now. Landscapers who wait until spring to shoot photos often miss the window when their projects look their best.

Strong visuals build trust and authority faster than any ad copy ever could. They make your marketing easier, cheaper, and far more effective.

The Bottom Line

Most landscapers treat Q4 like downtime. The smart ones see it as their setup season.

By focusing on a few key priorities like building a strong seasonal offer, running remarketing ads to stay visible, reactivating old leads, strengthening your local SEO, and collecting content for next year—you put your business miles ahead before the season even starts.

These actions don’t just keep you busy; they build momentum. They make sure that when spring arrives, you’re not chasing work—you’re already booked, already profitable, and already in control.

While everyone else slows down, you’re preparing to dominate the market. That’s what separates landscapers who restart every year from the ones who keep growing year after year.

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