This Facebook Ad Strategy Books Landscapers $90k+ In Fall Cleanups (Here's How)
Fall cleanups are one of the fastest ways to generate a flood of leads, cash flow, and repeat clients before the season ends. But most landscapers either ignore them completely or start promoting way too late, missing out on the biggest opportunity of the year.
In this post, I'm going to break down the exact Facebook and Google Ads strategy we've used to help our clients book $90,000 or more in cleanup revenue during the fall rush. It's simple, aggressive, and designed to pack your calendar fast. If you want to maximize your fall season and walk into winter with a strong finish, here's your battle plan.
Why Fall Cleanups Work So Well
There are three reasons we love fall cleanup campaigns—and why they work so well for lead generation.
1. They're Time-Sensitive. Fall is a sprint, not a marathon. Once the snow hits or the leaves are gone, it's over. That built-in scarcity makes your ads more compelling. You can say, "we're only booking until November 15th," and it's actually true. No fake urgency needed. This natural deadline creates pressure that drives homeowners to act quickly rather than procrastinate.
2. They're Lower Ticket (Which Means Faster Sales). Most cleanups come in under $1,000. That's huge. It means homeowners don't need to "think it over" like they would for a $15K patio. If you can give them a quote right away, many will say yes on the spot. The lower price point removes the biggest barrier to immediate purchase decisions, allowing you to close deals much faster than with major landscaping projects.
3. Estimates Are Easy to Systemize. With fall cleanups, you're not building a full backyard or quoting out 10 yards of interlock. Once you understand your pricing, you can give a ballpark estimate over the phone. That lets you move quickly and scale the volume. This predictability means you can train your team to handle estimates efficiently and consistently.
Step 1: Craft Your Marketing Message Around Urgency
Start with the angle. This isn't just about offering fall cleanups, it's about limited availability. In your ads and social media, you need to emphasize the time-sensitive nature of the service. Consider messaging like "Spots are filling fast. We’re only booking until November 15th" or "Limited openings left for fall cleanups in [Your City]" or "Last call before the snow hits. Book your cleanup now."
Then stack a strong offer on top. Two approaches we've used to great success include same-day estimates, which build trust and increase speed-to-close, and including a free lawn mow, since you're probably doing it anyway but can frame it as a bonus. This combination of urgency and value creates a compelling proposition that's hard to ignore.
Put this messaging everywhere. Your landing page, videos, ads, texts. It needs to feel like a limited-time, no-brainer offer that homeowners would be crazy to pass up. Consistency across all touchpoints reinforces the urgency and helps build momentum toward a purchase decision.
Step 2: Target the Right Homeowners on Facebook & Google
Facebook Ads Strategy: Instead of just plugging in your city, target the specific zip codes or postal codes you know have high-income homeowners. If you've been in business for a while, you already know which neighbourhoods convert. This focused approach ensures your ad spend goes toward the most qualified prospects.
You can also layer in what we call 3D targeting, which includes broad targeting by location and age (typically 30–65+), lookalike audiences based on your client list or pixel traffic, and remarketing to past website visitors and social engagers. This multi-layered approach helps you reach both new prospects who fit your ideal customer profile and people who have already shown interest in your services.
Google LSAs (Local Service Ads): This is where the most ready-to-buy leads come from. LSAs show up at the top of Google when someone searches "fall cleanup near me" or "yard cleanup service." They're high-intent prospects actively looking for your services right now. And you only pay for real leads through calls or messages, making them highly cost-effective.
Plus, setup is simple. You don't even need a website. Just get verified with your insurance and business info, though you should allow two weeks for approval. The verification process may seem like a hassle, but it gives you credibility and priority placement in search results.
Together, Facebook and Google make a powerful combo. Facebook builds awareness and fills the funnel with prospects who might not be actively searching yet, while Google converts people actively searching right now. This dual approach maximizes both reach and conversion potential.
Step 3: Use Real, Local Content That Feels Authentic
The best performing ads we run are simple smartphone videos and crew photos. Forget the polished stuff. Homeowners just want to know you're real and nearby. Authenticity consistently outperforms high production value when it comes to local service advertising.
For Video Content: Shoot vertical, one-minute clips using your phone. Use a public-service-style tone and speak directly to your local community. For example, you might say "Hey guys, we're out in [neighborhood] this week doing fall cleanups. If you've still got leaves, sticks, or junk in your yard, now's the time. We're offering same-day estimates and spots are filling fast."
Keep it casual, friendly, and local. That's what works. People want to feel like they're hiring their neighbor, not some faceless corporation. Show yourself or your crew in action, mention specific neighborhoods, and speak conversationally rather than using corporate marketing speak.
For Image Content: Use action shots. Pictures of your team blowing leaves, bagging debris, or mowing lawns. If your crew has branded gear, even better. You want it to be obvious what service you're offering at a glance. These real work photos build trust and show potential customers exactly what they can expect.
Avoid stock photos at all costs. Homeowners can spot fake imagery immediately, and it destroys the local, authentic feel you're trying to create. Your actual work photos, even if they're not professionally shot, will always outperform generic stock images.
Step 4: Build a Fast and Simple Sales Process
Once the leads start rolling in, your ability to follow up quickly becomes your biggest weapon. Speed is everything in the fall cleanup business because homeowners are making decisions fast due to the seasonal pressure.
The system we recommend starts with calling leads as soon as possible. Leads go cold fast in this business, so have someone on your team dedicated to answering and returning calls immediately. Every minute you wait is a minute your competitor might be getting the job instead.
Give on-the-spot quotes whenever possible. Know your numbers well enough to provide estimates over the phone based on square footage or lot size. This immediate response capability sets you apart from competitors who need to schedule site visits for simple cleanup jobs. Most homeowners can describe their property well enough for you to give an accurate ballpark figure.
Offer a "fast action" discount to create additional urgency. Give 10% off if they book within 24 hours. This works great for jobs under $1,000—it gets people to move quickly rather than shopping around or delaying their decision. The discount should be meaningful enough to motivate action, but not so large that it hurts your margins.
And toward the end of the season, send a flash sale email or text blast to anyone who didn't move forward. Something like "We had an opening come up this week. If you accept the quote by 5pm today, we'll still honor your 10% discount." This kind of last-minute nudge often pushes another 10–15% of your leads to convert, helping you squeeze every bit of revenue out of the season.
Step 5: Use a CRM to Manage the Volume
You can't run this play at scale without a customer relationship management system. When leads start pouring in during peak fall season, manual tracking becomes impossible and leads slip through the cracks.
At Savant, we use GoHighLevel for all of our clients because it handles automated lead capture from your ads, instant texts and emails to new leads, mass follow-ups for flash sales, and detailed notes and tags so nothing slips through the cracks. The automation ensures no lead goes uncontacted, even when you're busy running jobs.
If you don't have a CRM yet, get one. Doesn't matter if it's GoHighLevel, Jobber, or something else. What matters is speed and follow-up consistency. The system should capture leads automatically, notify you immediately, and help you track every interaction until the sale is complete.
And don't sleep on your lead list after the season ends. Export everyone who didn't close and hit them again in spring for your next cleanup campaign. These prospects already know who you are and have shown interest in your services. Fall leads often become spring revenue when you stay in touch and follow up at the right time.
Final Thoughts
Fall cleanups are one of the fastest ways to generate high-quality leads, quick cash flow, and repeat clients—but only if you run the right play.
Start by crafting urgency-driven messaging that emphasizes the seasonal deadline, then pair it with a strong offer like a same-day estimate or bonus service. Use Facebook and Google LSAs together to target the most qualified homeowners. Facebook for awareness, Google for high-intent leads.
Keep your content real and local. Smartphone videos and crew photos consistently outperform polished, generic ads. And once the leads come in, speed is everything. Quote fast, follow up quickly, and use limited-time incentives to close more deals on the spot.
Finally, manage the volume with a CRM so nothing slips through the cracks, and repurpose those leads for spring. This system is simple, scalable, and built to maximize your fall season. Run it now, and you’ll end the year strong and booked solid.
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