7 Marketing Secrets That Helped Our Landscaping Clients Add $500K per Year
Most landscapers do incredible work. The issue isn’t quality — it’s predictability.
Too many established companies get stuck around the same revenue year after year because their marketing doesn’t bring in consistent, qualified leads.
At Savant Marketing, we’ve worked with landscaping businesses across North America that broke through those plateaus and added half a million dollars or more in yearly revenue. The difference wasn’t luck. It was how they positioned, marketed, and followed up.
Here are seven practical marketing secrets that helped them scale faster and more profitably.
1. Position Your Business Differently
Maybe you own a landscaping company that offers “a bit of everything.” But once you focus your messaging on one or two services, your messaging becomes clearer, your marketing is better, and your operations become more efficient.
Here’s how you can do this:
• Identify the service that’s most profitable, repeatable, and easy to showcase visually.
• Speak directly to value-driven clients in your ads and website copy. Avoid leading with discounts.
2. Build a Rock-Solid Online Reputation
Even the best marketing fails if your online reputation is weak. When homeowners see your ads or meet you at a home show, the first thing they do is Google your company.
If they find a handful of reviews — or worse, a few negative ones — they’ll move on.
We tell every landscaper the same thing: before spending a dollar on ads, build your Google Business Profile and get at least 10 five-star reviews. That’s the threshold where Google starts ranking your profile higher and where prospects start trusting you.
Here are a few simple strategies to start getting more reviews:
• Automate requests. Use your CRM to send review requests right after completing a job.
• Use NFC cards. Your crew can carry tap-to-review cards that open your Google page instantly.
• Reward participation. Give a small bonus to team members who collect five-star reviews.
And when a bad review shows up, respond with clarity, not emotion. Address the issue, explain the facts, and show that you care about making things right. Transparency builds trust.
3. Create Content That Gets Attention
Great marketing starts with great content — and most landscapers don’t have it.
The best performing ads and social posts feature three core types of content:
1. Before-and-after photos – Simple, powerful, and effective when shot from the same angle and good lighting.
2. Action shots – Your team in branded gear, trucks on-site, and clients enjoying finished projects.
3. Short selfie videos – You, speaking directly to the camera about a project or seasonal offer.
When our clients started posting these videos, engagement spiked. One of them went from $50-per-lead campaigns to consistent $20-per-lead campaigns just by using quick iPhone videos edited with CapCut.
People buy from people. A clean, authentic video of you explaining an offer outperforms the most polished drone footage every time. If you’re already doing great work, document it. Treat every finished project like a piece of marketing material.
4. Turn Your Website Into a Sales Tool
A website shouldn’t just look nice — it should generate leads.
Too many landscaping sites focus on the company’s history instead of the homeowner’s needs. Your website should immediately tell visitors what you do, where you do it, and why you’re the best choice.
Use this simple structure:
• Headline: What is it? (e.g., “Landscaping and Outdoor Living in Ottawa”)
• Subheadline: What will it do for me? (e.g., “Transform your property into a space you’ll actually enjoy.”)
Then back it up with clear visuals, reviews, and badges from associations or awards. Show real proof.
Here’s what works:
• Use “we” and “you” language instead of writing in third person.
• Add clear calls to action after every section.
• Keep the design simple and mobile-friendly.
• Add service pages for each offering and city pages for every service area.
• Maintain a blog — not for decoration, but for SEO.
When visitors feel clarity and trust, they fill out the form.
5. Run Facebook Ads the Right Way
Facebook is still one of the most powerful marketing platforms for landscapers — if you run it properly.
We teach clients to use lead form ads, not message ads, because they deliver higher-quality contacts. Aim for a cost per lead between $20–$50 depending on your area.
Then follow what we call the 50/30 rule:
• 50% of leads should book an estimate.
• 30% of estimates should close.
This framework lets you project results before you spend. For example, if your average job is $10,000 and you want to add $100,000, you need roughly 5 sales. At a 30% close rate, that means 17 estimates — about 34 leads.
If each lead costs $40, you’re looking at about $1,360 in ad spend to generate $100,000 in work. That’s how you take the guesswork out of marketing.
Keep multiple ad variations running at once. Test 8–10 ads using different photos, videos, and headlines. Turn off what’s not working and scale the winners.
Several landscapers featured in our book followed this exact system and maintained steady $30–$40 cost per lead even when competitors were paying double.
6. Leverage Google Ads and Local Service Ads
Google is still a goldmine for landscapers — but the game has changed.
Traditional search ads have become expensive and complex. That’s why we now recommend most landscapers start with Local Service Ads (LSAs). They’re easier to set up, cheaper per lead, and backed by the “Google Guaranteed” badge that builds trust instantly.
You choose your category (like “landscaping services” or “lawn care”), set your budget, and approve or reject leads in your dashboard. You can even flag unqualified leads for a credit.
The landscapers highlighted in Landscaper Marketing Secrets who paired LSAs with a strong Google review profile saw dramatic results — consistent inbound calls and leads that were already pre-sold on trust.
Here’s how to get the most out of LSAs:
• Complete verification with your insurance and background checks early.
• Mark every good or bad lead in your dashboard to train Google’s algorithm.
• Keep your Google Business Profile active with photos and reviews to boost visibility.
Think of LSAs as the perfect complement to Facebook ads. Facebook builds awareness. Google converts the ready-to-buy traffic.
7. Master Appointment Setting and Follow-Up
The biggest gap we see isn’t in marketing — it’s in follow-up.
You can have the best ads, website, and reputation in your city, but if you don’t respond to leads fast enough, you’ll lose them.
Our data shows the difference between landscapers who grow and those who stall often comes down to speed and consistency.
Here’s what the top performers do:
• Call every new lead within five minutes. If they don’t answer, text immediately.
• Track connection rates. You should be reaching 90% of your leads.
• Use a CRM. Every contact should be logged, followed up, and tagged.
• Automate reminders. Set up texts or emails that fire automatically after estimates to keep prospects engaged.
The lesson: marketing gets you attention. Appointment setting turns that attention into money.
The Bottom Line
Adding $500K a year in landscaping revenue doesn’t come from luck or guessing. It comes from focus.
You don’t need to reinvent your business or chase every new marketing trend. You need to position your company clearly, build real authority online, create strong content, and stick to a system that consistently brings in qualified leads.
The landscapers we’ve helped grow the fastest all have one thing in common — they treat marketing like part of their operations, not an afterthought. They review their numbers weekly. They call every lead fast. They collect reviews after every job. And they keep their ads running even when they’re busy.
That’s how they stay ahead.
While most contractors slow down and wait for referrals or next spring’s rush, these companies are already booked out months in advance. They’ve turned their marketing into a machine that feeds their business year-round.
When you run your business with that kind of discipline and consistency, growth stops being seasonal — and starts being predictable.
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