7 Landscaper Marketing Strategies Proven To Add $100K in 90 Days

MATTHEW THIBEAU • December 12, 2025

$96,863 in new revenue over a single season.

That is the average return our landscaping clients see in their first 90 days. Results like that do not come from luck. They come from a set of proven strategies that work together and make your marketing stronger, clearer, and more predictable.

In this guide, we break down the seven strategies that consistently drive growth for lawn, landscape, and outdoor living companies across North America. Each one is simple to understand and practical to implement. And when you stack them together, they can realistically help you add around $100,000 in 90 days.

Strategy 1. Dial In Your Marketplace Positioning

Most landscaping companies look and sound identical. That makes it tough for a homeowner to see a reason to choose you. Strong positioning fixes that by making your business easy to understand and easy to trust.

A clear focus is the first step. When your website and ads list every service imaginable, your message becomes diluted. Homeowners want specialists, not generalists. Pick one or two core services to highlight in your marketing. You can still offer other work, but your public message should center around what you do best and what creates the highest value for your business. When you speak directly to a specific type of project and homeowner, your ads get sharper and your lead quality rises.

The next part of positioning is building an offer that stands out. Most landscapers fall back on price cuts, which attract shoppers who call five companies and squeeze every quote. Stronger offers are based on speed, certainty, or added value. Same day or next day estimates appeal to buyers who want fast action. Extended warranties attract people who care about quality. A free design consultation can help larger projects move forward. These offers give homeowners a reason to choose you without relying on discounts that hurt your margins.

Strategy 2. Create Content That Builds Trust

Your content should answer the first question every homeowner has: “Can I trust this company to show up and do good work?” Many landscapers do not post enough, and when they do, the content does not move people closer to saying yes.

Start with before and after photos that show real transformations. Make sure the shots match in angle and framing so people can clearly see the change. Homeowners care about the result, and strong before and after photos tell that story fast.

Action shots are just as important. People want to see your crew, your trucks, and your equipment in action. These photos show that you are established, organized, and capable of handling real work. They also give your brand personality instead of a faceless portfolio.

The most effective content today is a simple selfie-style video recorded on your phone. These quick videos humanize your business. You introduce yourself, talk about the type of work you specialize in, and explain how you help homeowners improve their property. Landscapers often avoid being on camera, which is exactly why these videos perform so well. They feel real, honest, and confident. And they work across websites, Google listings, and Meta ads.

Strategy 3. Turn Your Website Into a Sales Tool

Your website should be more than a digital brochure. It should help people find you, build trust, and turn visits into booked estimates. To do that, the site needs clear messaging, strong proof, and simple ways to get in touch.

Start by stating who you serve and what you specialize in right at the top of the page. A homeowner should know within three seconds whether your company is built for the type of project they need. Pair that with a strong offer to give them a reason to contact you sooner rather than later.

Your website should also show real proof. That means before and afters, authentic project photos, and testimonials from actual clients. Spread this proof throughout the site, not just on a single reviews page. Every major section should reinforce that you do good work.

Finally, make it easy for people to reach you. Add clear call-to-action buttons, keep your forms short, and make your phone number easy to tap on mobile. When someone discovers your business from ads, referrals, events, or street signs, they almost always check your website before calling. That site needs to guide them toward taking the next step.

Strategy 4. Use Local SEO To Win Organic Leads

Local SEO helps you show up in the top three Google map results when a homeowner searches for a landscaper in your area. These leads are valuable because the person is already motivated to hire.

Your Google Business Profile is the foundation of this. Fill it out completely with accurate details, strong photos, and a clear description of your services. Make sure your business name, address, and phone number are identical across your website, directories, and social platforms. When Google sees matching information everywhere, it views your business as more reliable and places you higher in the rankings.

Reviews play a major role as well. You should aim to match or exceed the review volume of your strongest competitors. Consistent five star feedback signals to Google and homeowners that your business is trustworthy. Make reviews a routine part of your job completion process.

Posting on your Google listing a few times each week also helps. Google wants to show active businesses, and simple updates like project photos or short announcements send that signal. Local SEO takes effort, but once you move into the top positions, the calls come in without ongoing ad costs.

Strategy 5. Run Meta Ads That Reach the Right Homeowners

Meta Ads remain one of the strongest tools for landscapers who want steady, predictable leads. These platforms let you target specific neighborhoods and show your content to the exact homeowners who fit your ideal profile.

The content you created earlier becomes the fuel for your ads. Before and afters create interest. Action shots build trust. Selfie videos give homeowners a sense of who they will be working with. Combined, they create a complete picture that moves people toward requesting an estimate.

Adding the Meta pixel to your website allows you to run remarketing. When someone visits your site from any source, they will later see your ads on Facebook and Instagram. This keeps your business top of mind and helps you convert warm prospects who need more time before reaching out.

Strategy 6. Use Google Ads the Smart Way

Google Ads work well when homeowners are actively searching for services like sod installation, patio builds, or tree removal.

There are two options you need to know: Search Ads, and Local Service Ads.

Search Ads let you bid on keywords and pay per click. They offer control but also require more skill. A few incorrect keyword choices can drain your budget quickly.

Local Service Ads are simpler and often more reliable. You pay per lead instead of per click, and Google handles most of the targeting. For many landscapers, LSAs are the easiest way to generate high intent calls at a stable cost. If they are available in your area, they are usually the best starting point.

Strategy 7. Treat Your CRM Like a Revenue Engine

Without a CRM, you lose a large portion of the leads you pay to generate. A CRM stores every contact, tracks your pipeline, and allows you to follow up consistently. Most importantly, it lets you reactivate older leads that did not move ahead the first time.

Many landscapers miss out on easy revenue because they stop following up after a week or two. A CRM fixes that by giving you a clear list of people who once showed interest and may still be ready to move ahead. For example, at the end of the year you can reach out to everyone who requested a quote earlier in the season but never booked. A simple message tied to the time of year can bring several of those projects back to life.

Running these reactivation campaigns every quarter allows you to book revenue from leads you already paid for. It is one of the most overlooked ways to increase your return on marketing.

Bringing It All Together

When you step back and look at these seven strategies as a whole, the real takeaway is not any single tactic. It is the system they create when they work together. Most landscaping businesses struggle because their marketing is fragmented. A little effort here, a little effort there, but nothing connected. That leads to inconsistent leads, unpredictable revenue, and a constant feeling of starting over every season.

Strong positioning gives your marketing direction. It tells homeowners exactly who you are for and why they should care. Content builds confidence before the first phone call ever happens. A well built website captures that trust and turns it into real estimate requests instead of wasted visits. Local SEO keeps your business visible to homeowners who are already looking for help, while paid ads allow you to create demand instead of waiting for it. A CRM then ties everything together by making sure no lead is forgotten, ignored, or wasted.

What makes this approach powerful is that it compounds. Each improvement makes the next one more effective. Better content increases ad performance. Stronger positioning improves close rates. A cleaner follow up process raises the value of every lead you generate. Over time, you are no longer chasing jobs. You are choosing which projects fit your schedule, your pricing, and your long term goals.

This is also what allows growth without burnout. When your marketing runs on clear systems instead of guesswork, your calendar becomes more predictable. Your team knows what kind of work is coming in. Your sales conversations become easier because prospects already understand your value. That stability is what allows a landscaping business to grow past the feast or famine cycle that traps so many owners.

You do not need to implement everything at once. Start by identifying the weakest link in your current setup. Fixing one area often improves the others naturally. As each piece gets stronger, your marketing becomes easier to manage and more reliable season after season. That is how landscaping companies move from hoping for good months to building a business that produces consistent results on purpose.

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