Top 10 Tools For Landscapers To MAX OUT Facebook Ads Results!
Running Facebook ads as a landscaping company isn’t just about putting up a photo and hitting “boost.” To get real ROI—like booked estimates, steady leads, and profitable jobs—you need the right tools behind the scenes.
At Savant Marketing, we’ve managed hundreds of ad campaigns for landscapers across North America. Over the years, we’ve tested a ton of software and systems. Some were a waste of money. But others became essential to our day-to-day process for getting results.
In this article, I’m going to walk you through the top 10 tools we use for landscaping Facebook ads. These tools help with everything from video editing and CRM to copywriting and automation. Whether you're managing ads in-house or working with a marketing team, this guide will show you what it really takes to win with Facebook.
Let’s dive in.
1. HighLevel CRM
Purpose: Lead management and follow-up
Cost: Starts at $97/month (pricing)
This is the backbone of our entire system. Every lead from Facebook flows into a custom HighLevel pipeline we build for each client. It doesn’t just help with staying organized; it gives you a clear visual of every opportunity in your pipeline, from the initial quote request to the final sale. Each stage of the sales process is mapped out in HighLevel, so there’s no confusion or guessing about what needs to happen next.
But what really makes HighLevel powerful is the automation. You can set up sequences that instantly text or email a lead the moment they request a quote. It keeps the lead warm, shows professionalism, and increases your chances of actually booking the job. Plus, our clients love getting real-time notifications when leads come in.
No more missed opportunities because someone didn’t check their email in time. For our team, it also means we can log in at any point and see what deals are in play, how many appointments have been booked, and how much revenue is sitting in the pipeline. It becomes a central command hub for all sales activity. It starts at around $97/month and is worth every penny.
2. CapCut
Purpose: Video editing for reels and short-form ads
Cost: $20/month for Pro (pricing)
Short-form video is dominating Facebook and Instagram right now, especially vertical reels. If your video isn’t sharp, fast-paced, and engaging, it won’t stop thumbs from scrolling. CapCut is the tool we use for this style of content. It’s intuitive, fast, and has all the features we need to take raw job site footage and turn it into polished Facebook ads.
With CapCut, we can add smooth transitions, punchy zoom-ins, animated captions, and branding overlays. This is especially useful when a landscaper sends us raw clips of their work—CapCut helps us turn it into something that actually sells. We used to rely on a separate tool just for captions, but CapCut does it all in one place. It also speeds up production significantly, which means we can get your ads launched faster. The pro version is about $20/month, and for what it can do, it's a steal.
3. Descript
Purpose: Edit video by editing text
Cost: $50/month (pricing)
Descript is a must-have when it comes to long-form videos, especially if you're a landscaper who likes to talk through your process or give on-camera updates. The best part? You don't have to watch or listen to hours of footage to make cuts. Descript transcribes your video and lets you edit the video by editing the text—like working in a Word doc.
This is a huge time-saver, especially if you tend to have a lot of filler words or you want to tighten up a walkthrough. You can delete a sentence or two from the transcript, and Descript automatically cuts the video to match. It even removes filler words like "um" and "uh" with one click. Once we’ve got the trimmed version, we send it into CapCut for final polish. At $50/month, Descript is one of those tools that pays for itself with the time it saves alone.
4. ChatGPT
Purpose: Copywriting and brainstorming offers
Cost: Free–$20/month (pricing)
AI has become a major part of our internal process, but we don’t use it in the lazy way most people do. Instead of asking ChatGPT to write our ads from scratch, we build Custom GPTs trained on the best-performing landscaping ads we’ve run.
We feed in client-specific data: what services they offer, which city they work in, the season they’re operating in, and what their past best-performing offers were. Based on that, ChatGPT helps us brainstorm multiple ad angles, write the first draft of copy, and come up with new ideas for promotions.
It cuts the writing process in half, but we always go in after to tweak tone, polish the message, and make it feel human.
Used correctly, it's like having a copywriting assistant that works 24/7. We also use it to brainstorm new hooks for creative testing and seasonal campaigns. Free to use, or $20/month for the pro version, it’s one of the most flexible tools in our stack.
5. Vecteezy
Purpose: Stock footage and photos
Cost: $12/month (pricing)
Not every client has a steady stream of drone footage or high-quality B-roll. That’s where Vecteezy comes in. It’s a stock footage site with a strong library of landscaping content—and we don’t mean the generic, over-polished stock footage that screams "fake." These clips are surprisingly realistic and versatile.
We use Vecteezy when we need background shots to fill in gaps or support voiceovers. Whether it’s time-lapses of mulching or clean pans of finished patios, it helps add production value to videos without waiting weeks for a client to go film more content. While pricing varies depending on usage, it’s often much cheaper than hiring a videographer, and it can seriously upgrade the look of your Facebook ads.
6. HeyGen
Purpose: AI video avatars for testing hooks
Cost: $30/month (pricing)
If you’ve ever wanted to test more video ad angles without constantly bugging your client to record new footage, HeyGen is your solution. This AI tool lets us clone a client’s likeness with their permission and use that avatar to deliver short hooks or intros.
Let’s say we have a solid offer, but we want to test three different opening lines. Instead of asking the landscaper to re-record three separate videos, we generate them in HeyGen and quickly find out which hook works best. Once we know what hits, the client can film the real version. The AI video is only shown for a few seconds—just enough to test attention.
While AI-generated video still has some quirks, used sparingly and creatively, it can help us move faster and test smarter. It runs about $30/month and gives us way more flexibility in production.
7. ElevenLabs
Purpose: AI voiceovers that sound like the client
Cost: $30/month (pricing)
This tool is like the audio cousin to HeyGen. ElevenLabs allows us to clone a client’s voice and generate audio scripts for Facebook ads. It’s especially useful for ads that show photos or footage of projects, but still need narration to explain the offer or drive the call to action.
The goal is to keep everything feeling congruent. When a homeowner hears the same voice in an ad that they later speak to on the phone, it builds trust. We use ElevenLabs to record test versions of voiceovers before asking clients to do the real thing. If it performs well, we turn it into polished content.
Again, it’s about speed, flexibility, and data-driven decision-making. You can get started for around $30/month.
8. Jobber
Purpose: Appointment scheduling
Cost: ~$29/month (pricing)
Jobber is one of the top tools we recommend for landscapers who want to streamline their operations once leads start coming in. It handles job scheduling, sends appointment reminders, and makes it easy to track all your estimates and site visits.
For Facebook ads, it helps bridge the gap between lead generation and actual appointments. You can sync it with your calendar and use it to automatically confirm site visits with clients. It sends reminder texts so you don’t get ghosted—a big deal when you’re spending ad dollars to generate interest.
Jobber does have CRM capabilities, but we still recommend pairing it with HighLevel for the sales pipeline. Think of Jobber as your fulfillment and scheduling tool, while HighLevel owns the front-end sales flow. Jobber plans start around $29/month.
9. Facebook Ads Library
Purpose: Market research and creative inspiration
Cost: Free (access here)
Every great ad campaign starts with research. The Facebook Ads Library is completely free and lets you search for active ads being run by other landscaping companies. This is our go-to resource when we're brainstorming seasonal campaigns or trying to validate a new offer.
You can filter by country and keyword (e.g., "landscaping" or "patio contractor") to see what's currently running in your niche. This gives us real-time insight into the types of creative, copy, and hooks other pros are using. It's not about copying—it's about pattern recognition. When we notice multiple successful landscapers all using urgency or the same seasonal angle, that tells us something.
If you're not using the Ads Library regularly, you're missing a big part of the picture.
10. Teleprompter App
Purpose: Smoother video recordings
Cost: Free–$20 (example app)
Getting landscapers to film vertical videos is always a hurdle. They’re busy, not used to being on camera, and often don’t know what to say. We solve that with scripting and a simple teleprompter app.
These apps let you paste in the script and then scroll it in front of the camera while you're filming. It helps even the most camera-shy business owner speak confidently, stay on track, and hit all the right points. When a client sends us back a well-paced, clear video ad on the first take, it’s almost always because they used a teleprompter.
There are dozens of free and low-cost options out there, and it’s one of those small tools that makes a big difference.
Final Thoughts
These tools won’t replace strategy. But when paired with the right Facebook ad campaigns, offers, and follow-up systems—they’re what elevate average results into exceptional ones.
At Savant Marketing, we use every single one of these tools to help our clients book more jobs, stay organized, and stand out online. If you’re serious about turning your Facebook ads into a scalable lead machine, having the right stack in place is half the battle.
Want to take your ad system to the next level? Start with HighLevel and CapCut, then build from there.
Let your competition keep guessing. You’ll already have the playbook.
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